Wednesday, 30 May 2012

New book on Steve Jobs by African writer



What can young people learn from the business strategies that Steve Jobs employed so successfully in transforming Apple Inc from a small company into one of the most profitable and innovative in the world?
That is the question that the new book by Ng'ang'a Mbugua, which is published this month by Big Books Ltd, seeks to answer.
The 100-page title distills the business, entrepreneurship and leadership lesson that young people can borrow to start their own companies, become innovators in their work places and learn strategies that can transform them from ordinary performers into achievers.
The 100-page book is based on extensive research and has ten chapters, each examining an aspect of Steve Jobs' business life that transformed him into a global figure who not only changed the computing world but also the way companies do business with each and with their clients.
The book also examines Kenyan companies and individuals who have used similar attributes to achieve outstanding successes in their respective fields, from photojournalist Mohammed Amin to retail giant Nakumatt and East African Breweries Ltd, the maker of Kenya's most popular beer brand, Tusker.
Ng'ang'a Mbugua has borrowed immensely from his journalistic experience, working with the leading business newspaper in Kenya and also from his creative writing experience.
The author won the inaugural Pan-Africa Broadcast and Heritage Award (PABHA) for his journalistic work in 2000 and the Wahome Mutahi Literary Award (2010) for his work of fiction, Terrorists of the Aberdare. He has authored seven other books and a leading publisher is later next month expected to unveil his latest fiction offering.
A copy of The Wisdom of Steve Jobs, retails at only Sh400 and will soon be available in e-book format for oversees readers.
The book is expected to be in bookstores next week but one can get his or her copy sooner by emailing editor@bigbooks.co.ke.
A sample chapter will be made available to readers of this blog before Friday.
Enjoy.
To get a free sample chapter, email the author at mbugua@bigbooks.co.ke



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